Analysis of Off-Channel Distribution for Network Television and the Implications of the Evolving Digital Landscape

Distribution models are ever evolving with changing technology. Factors that compound change include legal decisions and commercial strategy.

Focusing on non-fiction television networks’ strategies in off-channel distribution, this is an exploration of past present and future strategies and obstacles these networks will face. The study is approached in a broad legal examination of digital rights, brand strategy analysis and investigation of new technologies affecting the industry.