Distribution models are ever evolving with changing technology. Factors that compound change include legal decisions and commercial strategy.
Focusing on non-fiction television networks’ strategies in off-channel distribution, this is an exploration of past present and future strategies and obstacles these networks will face. The study is approached in a broad legal examination of digital rights, brand strategy analysis and investigation of new technologies affecting the industry.
Read Analysis of Off-Channel Distribution for Network Television and the Implications of the Evolving Digital Landscape (pdf)